OVERVIEW
With AI, anyone can build an app. Homeroom lets you and everyone using it build, edit and own it together
THE CHALLENGE
A few months ago we were building web-automation agents. Every time an agent needed to log into a portal, it had to receive a confirmation email or get a 2FA code. And when we were away from our desks, we wanted to seamlessly contact the agents themselves: text them, check in, get a reply.
We ended up stitching together services like Gmail, Twilio, and ngrok: separate services, each built for humans, none of them sharing any identity or context.
"The pages outside our top seven get less than a percent of our traffic. Even the ones beyond the homepage get less than 2%. Obviously, we want to change that."
Ray Liao
Identity
Drawing inspiration from the Copilot logo’s gradients, the identity uses light as a metaphor for AI’s power to illuminate and elevate everyday life. The palette reflects the shifting tones of natural light, typography carries a refined sheen, and the art direction channels optimism – bringing the idea of illumination to life.
DESIGN EXPLORATION
Building on the brand identity, our digital design team explored how to integrate the brand into a digital experience. We experimented with multiple layouts, exploring every aspect of the site, from landing pages to unique video players and fundamental design elements, gradually honing the look and feel into the chosen direction.
website design
It started with a single booked call. Phil LaChance, a principal designer at Inkbox, reached out about their website. On the call it became clear this was no small job: a 130-page enterprise Framer site that needed a full redesign.
impact
During our partnership, Peec reached several major milestones. They scaled from $17K ARR ($1.4K MRR) to $110K ARR in just two months, raised €7M across two funding rounds just weeks apart, and have since reached a $200M valuation within 16 months.
Raised
Valuation within 16 months
Outcome
Over eleven months we rebuilt a 130-page enterprise site, refreshed the brand, and built the system behind it, and the gains showed up across the entire experience, not just the pages everyone watches.
This started as a single landing-page audit and grew into a full brand and website system: a homepage that doubled conversion in its first day live, a demo flow that lifted bookings 30%, and sitewide gains in conversion, engagement, and bounce rate, all proven page by page through live A/B testing rather than assumed.
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